Senior Vice President, Vendor/Business Development Manager
Jeff Rathjen

Jeff is responsible for managing the vendor business development efforts including, onboarding new vendor programs, vendor program management, recruiting sales and account management talent, and collaborating with other members of senior management on the strategic direction for the vendor business.

Jeff is a 28-year veteran of the commercial equipment financing industry with extensive experience launching and managing large, well performing vendor programs – primarily in the Healthcare and Fitness industries. He started his career as a credit analyst at Norwest Financial Leasing (now Wells Fargo) and within 2-years moved into a sales role.

After a successful run in sales with Norwest along with two other independent leasing companies, he accepted a position as Vice President of Operations with Western Equipment Finance and helped grow the portfolio from $30 million in originations to just over $100 million in 5-years. Upon moving back to his home state of Iowa, he worked for VGM Financial, which was acquired by TCF Equipment Finance in 2004. He accelerated TCFEF’s entry into the healthcare market and increased that portfolio from $5 million to over $200 million from 2005-2012, primarily by establishing national programs with two major manufacturers.

He graduated with Liberal Arts major and Business minor from the University of Iowa. In his spare time, Jeff enjoys golfing, boating, snow skiing and vacationing with family.  He also is an avid Iowa Hawkeye sports fan.